Digital Marketing Acceleration Bootcamp

Digital Marketing
Acceleration Bootcamp

Unleashing unlimited growth opportunities

Why Choose This Programme

Understanding the value of growth

Digital marketing technologies and strategies are constantly evolving and marketers need to adapt.

Our intensive 3-day hands-on Digital Marketing Acceleration Bootcamp provides teams with a holistic overview of available digital channels and the interdependencies between them.

We will also explore technologies that enable learners to gather cross-channel insights about customers, automate processes and accelerate business growth.

Based on this foundation, participants will be able to collaborate effectively with other departments to develop an integrated, omnichannel growth strategy, measure results and make data informed decisions.

Bootcamp Overview

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Training Topics:

Digital Marketing Planning: Strategy and Technology Stack

Digital Strategy Fundamentals
Setting Strategy Objectives and KPIs
Evaluate, Set Up and Integrate Your Marketing Tool Stack

Customer Journey and Success Metrics

Customer Persona Development
Digital Marketing Channel and Touchpoint Mapping

Overview of Digital Marketing Channels

Search Engine Optimisation (SEO)
Content Marketing
Social Media Marketing
Influencer Marketing
Paid Advertising
Email Marketing

Customer Life Cycle Marketing

Planning and Preparing Life Cycle Marketing Strategies
Mapping Content and Channels to a Customer’s Life Cycle
Plan, Execute and Measure Customer Life Cycle Campaigns

Marketing Automation Strategies

Marketing Automation Fundamentals
Marketing Automation Best Practices
Marketing Automation System Components & Features
Overview of Common Marketing Automation Tools

Data Analytics Tools and Cross-Channel and Device Tracking

Measurement Frameworks
Digital Measurement Design
Campaign Analysis and Attribution
Evaluate Performance Across Channels and Devices

Conversion Rate Optimisation

Foundations of Conversion Rate Optimisation
Consumer Psychology
Website and Landing Page Optimisation

Customer Engagement and Retention Strategies

Winback Tactics
Engagement Tactics
Retention and Referral Metrics and KPIs

Who Should Join

And gain extensive value

Traditional Marketeers

Within SMEs and MNCs wanting to unlock additional potential by leveraging digital channels and bringing traditionally siloed marketing activities together.

In-House Departments

Looking to outsource their marketing activities to agencies, in order to better understand their processes, evaluate performance and set targets.

Specialist Channel Marketeers

Within SMEs and MNCs looking for a better understanding of how their own roles fit into the overall marketing mix.

Learning Outcomes

Becoming a Digital Leader

Upon completion of the program, participants will be able to:

Create a digital marketing plan, set KPIs and measure performance
Evaluate available digital channels based on specific business needs 
Understand interdependencies between digital channels and how to leverage them 
Appreciate the need to closely collaborate and exchange data and insights with stakeholders from other departments to unleash the full potential of digital marketing efforts
Leverage technology to gain cross-channel insights about your customers, automate processes and accelerate business growth while simultaneously increasing the ROI  Apply a growth mindset and develop interdepartmental collaboration and experimentation processes

Bootcamp Structure

elemental academy, innovation training, digital transformation

Pre-Bootcamp

All participants will receive an online skill-assessment and online self-evaluation survey to benchmark their current skill level and confidence.

Bootcamp

The bootcamp lasts 3 days and includes a mix of group and individual exercises to apply learnings to real-life business needs.

Post-Bootcamp

Participants complete another skill-assessment and online self-evaluation survey to measure training effectiveness.

Bootcamp at a Glance

Course Duration

3 Days
9am – 5pm

Download Programme Details

Enquire now

Prerequisites

Available for Beginner & Intermediate Level 
Understanding of digital marketing fundamentals required.

Let’s Talk Digital Innovation.

We’d love to have a chat to discuss your current digital readiness level, identify skill gaps and develop a training curriculum tailored to your organisation’s needs.

Get in touch with us today!

Let’s Talk